About ASPW
Andrew St Pierre White AKA,ASPW is one of the worldâs best-respected 4Ă4 writers, commentators and adventure-travel filmmakers.
Andrew hosts his work on two YouTube channels, 4xOverland (318K subs) and ASPW Experience, (34K subs) and one Instagram with 114K followers.
Andrew recently celebrated 40 years of remote overland travel.
A body of work spanning 40 years
Andrew St Pierre White (AKA ASPW) is likely the worldâs best-known 4Ă4 writer, commentator and adventure-travel filmmaker and is commonly referred to asâ The David Attenborough of 4WDâ.
Andrew is often seen as the father of 4WD television and was one of the very first globally to produce a TV series dedicated to the love of 4WD exploration. He first made his mark in 1993 when he published The Complete Guide to Four-Wheel Drive and almost singlehandedly launched the 4Ă4 information industry in South Africa. Since then, another 15 4Ă4 books, an award-winning memoir and nine TV series broadcast in five countries, he now speaks to a worldwide audience of millions.
In 2018 Andrew teamed up with Heiner Klarmann and created the EGON brand of DC power distribution boards built for 4x4s, caravans, trailers and mini homes. And was part of Egon's 2026 launch of 48V architecture, the revolution in power systems for the same.
Body of Work
TV & WEB SERIES
Awards and Timeline
 Commercial editing awards:
YouTube & Instagram
The channelâs YouTube channel was started in 2007, but first used only to promote the books, DVDs and TV shows then in production. From 2014 after Andrew visited the Overland Expo West in Arizona, did he realise the opportunity of releasing his work to a global audience on YouTube.
Over the next five or so years, Andrew became widely referred to as, âThe David Attenborough of 4WDâ.
Andrew explains. âThis was a revelation. By giving the shows away to a truly global audience required a rethink of the business model. I soon I found myself exploring the world making videos in place of two thirds of my time looking for sponsorships â a fickle and hard-won battle that I was glad to see the end of.â
The business that resulted was one that actually discouraged sponsorships, with the inherent advantage of being totally independent of product sales pitches. And this resulted in increased trust and a significant Patreon following.
GROWTH
December 2014 the channel boasted just 13 000 subscribers. 100 000 was reached in March 2018 and 200K less than 2 years later.
As of 2020, 4xOverland has filmed in 20 countries on five continents, with 284 000+ YouTube subscribers and 63 million views, with a monthly average of 700K â 1 million views.
Now in 2024, he has one of the worldâs largest 4WD social media followings, with staggering viewer numbers peaking in December 2019: 1,52 million views. The channel now totals 82 million views with 318K subscribers (May 2026).
On Instagram we reached 114K followers, the top content at 5,2 million views.
Â